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Institute of network news: increasing current Fight Club DVD production, rapid development of cinema and theater, movie types increasingly rich, box office movie more and more billions, DVD box office revenue has grown commensurately. But compared to the DVD industry in foreign countries, there is a gap: Although the increase in the total output of my DVD and box office, but lower average box office revenue; China DVD smaller viewing trips few Chinese DVD overseas influence of smaller, less competitive; my DVD input-output low-profit level is not high.

Movie Releases products itself is content products, so first must to seize this core, also on itself products quality to clearance, from effects DVD products quality of factors for main hand, first DVD story content is effects DVD quality of core elements, DVD plays must to has creative, must has attractive; second, actor acting level on plays in the figures of deductive since with important role, select large star, and large Director on DVD of quality since with must of guarantee role;, DVD production technology is another important elements affecting the quality of DVD products. At present DVD technology is increasingly becoming an new exciting DVD industry, turning technology into DVD to enjoy content, consumers bring a new experience to the audience effect, such as the avatar DVD content technology and narrative to do harmony, plot impact on consumers ' minds through 3D technology brings a whole new set of consumption meet effect.

Thought oriented, meet audience demand characteristics, expand the scale of The 39 Steps DVD. In a sense, modern is the experience economy era,http://www.n1buy.com/movie/ the audience not content with doing bystander, passive consumption, but is all actively experience and get the best for consumption. Modern urban life rhythm of work stress, less leisure time, look at the opportunity cost of DVD larger consumers watching the DVD mainly for leisure and relaxation. DVD products are the products of culture, is to meet the spiritual needs of the people. So we must think that guidance, caught viewers ' consumer demand characteristics, increasing first round of box office revenues, better reputation, making subsequent increased cinema trips, DVD products in the late efficient development, extended DVD industry chain, increasing the scale of DVD.

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